The digital creator space in Saudi Arabia is booming, growing by over 32% in the first quarter of 2025. According to a new report by Admitad and Stllr Network, the rise is being fuelled by influencer marketing, the explosion of user-generated content (UGC), and content-driven e-commerce.
User-Generated Content Reshapes Brand Engagement
UGC is now at the core of how brands connect with consumers in Saudi Arabia. People trust real creators more than traditional ads, which is driving deeper engagement and more sales.
“The rise of user-generated content is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales.” said Mohannad Alzahrani, Cofounder and VP KSA of Stllr Network.
Alzahrani explained that the transformation goes beyond just numbers. Creators are becoming entrepreneurs, shaping industries with authentic and impactful content. He added that brands who recognize and invest in this shift are the ones who will define the future of digital interaction.
TikTok Dominates Platform Growth
TikTok leads the pack in influencer-driven activity, now reaching an estimated 88% of the Saudi population. Other social platforms are also seeing growth:
- X (formerly Twitter) rose by 17%
- Instagram increased 12%
- Telegram grew by 10%
The most in-demand content categories among Saudi creators in 2025 include:
- Beauty (+56%)
- Lifestyle (+45.8%)
- Fashion (+18.2%)
- Technology (+10.6%)
- Entertainment (+8.2%)
- Food (+7%)
- Fitness (+6.5%)
- Parenting (+5%)
- Gaming (+3.5%)
Influencers Fuel Rising Sales and Earnings
According to Admitad, an analysis of over 300,000 influencer-driven orders revealed a 15% increase in Gross Merchandise Value (GMV) and a 5% rise in total order volume for 2024.
The average order value from influencer links stands at $54, while influencer earnings are up 14% year-on-year.
More influencers are adopting performance-based models, with many shifting from fixed payments to hybrid deals that combine upfront fees and CPA (cost-per-action), a model that pays creators for real results like sales or sign-ups.
“The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts.” said Anna Gidirim, CEO of Admitad.
Gender Breakdown: Men Lead the Creator Scene
In terms of demographics, 63% of Saudi Arabia’s content creators are men, while women account for 37% of the creator base.
