Oracle just opened a new AI-powered Customer Experience Centre in Dubai Internet City, complete with an advanced innovation hub that puts artificial intelligence front and centre.
The facility launched on October 7, 2025, with Oracle executives and Dubai officials cutting the ribbon on what they’re calling the reimagined Zayed Innovation Hub. This is one of the first dedicated AI hubs in the UAE, designed to showcase enterprise-ready AI solutions through hands-on demonstrations.
Oracle’s Dubai AI Hub Features Enterprise-Ready Solutions
The new Customer Experience Centre houses more than 200 Oracle Cloud Infrastructure (OCI) services and Oracle Fusion Cloud Applications. All of these come packed with AI, generative AI, and AI agent platform capabilities that businesses can test before they buy.
Nick Redshaw, Oracle’s senior vice president for Technology in the Middle East and Africa, says the company has been a trusted technology partner in the UAE for 36 years. “Dubai has been central to Oracle’s regional and global strategy,” Redshaw explained during the launch event.
The hub targets organizations across the Middle East, offering immersive demonstrations and real-world use cases. Companies can explore how AI might accelerate innovation, unlock business opportunities, and train their workforce using Oracle’s cloud platform.
For visitors looking for entertainment alongside education, the facility includes the Oracle Red Bull Racing experience. Guests can simulate driving a championship-winning Formula 1 car while learning how Oracle Cloud processes real-time data to help the racing team win races.
Dubai Internet City Strengthens Position as Middle East Tech Capital
The tech hub, operated by TECOM Group, reported adding AED 100 billion ($27.2 billion) to Dubai’s GDP over the past 15 years, according to a recent impact study.
Currently, Dubai Internet City hosts 4,000 companies ranging from tech startups to Fortune 500 giants. The district employs more than 31,000 professionals and contributes 65% of Dubai’s tech sector GDP.
Ammar Al Malik, Executive Vice President at TECOM Group and Managing Director of Dubai Internet City, sees Oracle’s expansion as validation of Dubai’s tech ecosystem. “Collaborative innovation has strengthened Dubai’s standing in the global tech landscape,” Al Malik said during the launch ceremony.
TECOM Group has been on a growth streak, reporting 22% profit growth in the first half of 2025 with revenues reaching AED 1.4 billion ($381 million). The company operates 10 business districts across Dubai, making it a major player in the emirate’s economic diversification strategy.
Dubai Economic Agenda D33 Gets Oracle Boost
The Oracle expansion supports Dubai’s Economic Agenda D33, which aims to double the size of Dubai’s economy by 2033. The plan emphasizes digital transformation, innovation, and technology adoption as key growth drivers.
Dubai has been pursuing an AI-first strategy, investing in smart city initiatives, digital government services, and technology infrastructure. The emirate aims to become one of the world’s top 10 AI-powered economies by 2031.
Oracle’s presence strengthens Dubai’s position as a regional hub for multinational technology companies. The city already hosts major regional headquarters for companies like Microsoft, Amazon Web Services, and Google Cloud.
The UAE’s technology market is expanding, with the ICT sector valued at $39.72 billion in 2023 and projected to reach $67.28 billion by 2028, according to GlobalData research.
Real-World Applications Drive Enterprise Interest
The Dubai innovation hub focuses on practical AI applications rather than theoretical concepts. Oracle designed the space to demonstrate how businesses can implement AI solutions across different industries.
Companies visiting the center can explore use cases in finance, healthcare, manufacturing, retail, and government services. The demonstrations show how Oracle’s AI tools integrate with existing business processes and deliver measurable results.
The facility offers training programs for workforce development, addressing a key concern for companies adopting AI technologies. Organizations can send their teams to learn about AI implementation, best practices, and change management strategies.
Oracle’s approach emphasizes enterprise-ready solutions that businesses can deploy immediately rather than experimental technologies that require extensive development. This practical focus appeals to Middle East companies looking to gain competitive advantages through AI adoption.
The Customer Experience Centre operates as both a showcase and a testing ground, allowing potential customers to validate Oracle’s AI capabilities before making significant technology investments.
