Amazon, in partnership with Emirates Islamic and Mastercard, has launched its first co-branded credit card in the United Arab Emirates: the Amazon Emirates Islamic Mastercard Credit Card. This marks the debut of an Amazon-branded credit card in the region.
Key Features & Benefits
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No Annual Fee: The card is offered free for life, with no membership or annual fees charged to cardholders.
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Rewards Structure:
• Up to 6 % back on purchases made on Amazon.ae
• Up to 2.5 % back on everyday spending outside Amazon
• Rewards are credited instantly and can be redeemed as discounts on future Amazon purchases -
Digital-first Experience: The application process is fully digital, and users will manage the card via digital tools and apps.
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Security & Technology: Built-in security features include Mastercard’s tokenisation to protect sensitive payment data.
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Additional Perks & Lifestyle Benefits:
• 0 % instalment plans for purchases made on Amazon.ae and selected partner merchants
• Card variants (World, Platinum) offering perks like airport lounge access, concierge services, discounts on flights or hotels, valet parking, and other lifestyle privileges
• A welcome bonus to new cardholders
Strategic Significance
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Regional First: This is the first Amazon-branded credit card to be launched in the Middle East and North Africa.
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Synergy of Partners: The card combines Amazon’s vast e-commerce reach, Emirates Islamic’s banking strength in the UAE, and Mastercard’s global payment infrastructure.
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Positioning in the UAE Market: The launch reflects Amazon’s push to deepen its financial services presence in the UAE and tap into growing demand for seamless, rewards-driven consumer credit products.
What’s Next
The card will be made available exclusively in the UAE, with applications opening in the coming months. Its digital-first approach, instant reward redemption, and integration with Amazon.ae are designed to deliver a seamless user experience.
