Continuing from Part 1…
If Part 1 showed where the Middle East is building its foundations, Part 2 (concluding part) shows what happens when those foundations start compounding.
This is where AI stops being something companies “add” and starts becoming the default layer running the work. From sovereign compute and procurement to ecommerce operations, healthcare, legal work, and global teams, these startups are focused on making execution easier, faster, and more reliable.
Let’s continue where we left off.
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9. Cercli: Global Workforce Management Gets Unified
Dubai-based Cercli raised $12 million in Series A funding to scale its unified platform for people, payroll, and finance teams. Co-founded in 2023 by David Reche and Akeed Azmi, Cercli enables MENA businesses to manage global workforces through one system.
The platform automates payroll, reimbursements, onboarding, and offboarding while integrating seamlessly with workplace tools. Cercli handles local employees, international contractors, and employer of record services in 150+ countries.
The company saves clients 22,900 hours annually, equivalent to $780,000 in value. Cercli’s approach eliminates fragmentation, forcing companies to juggle multiple systems for workforce management, payroll processing, and compliance tracking across different jurisdictions.
10. ZINIT: Procurement Gets AI That Actually Works
Dubai-based ZINIT, co-founded by Anton Buzdalin, secured investment to scale its AI-powered procurement platform, delivering measurable savings in days, not months. The company published 200+ enterprise clients worldwide managing billions in spend.
ZINIT’s platform handles RFP creation through AI-guided conversations, supplier matching through verified networks, and real-time bidding, enabling dynamic price competition. The system integrates directly with existing ERP and S2P systems without disrupting workflows.
The company’s approach moves procurement beyond cost reduction percentages toward building dynamic supplier ecosystems and leveraging AI-powered e-sourcing. ZINIT’s clients report savings exceeding 10-30% across various spend categories, with some achieving 23% savings in indirect spend alone.
11. Zeqi: E-commerce Operations Become Extraordinarily Productive
Dubai-based Zeqi built an AI-native operating system for e-commerce operators, currently onboarding selected operators into private pilots. The platform integrates across major e-commerce platforms, aggregating data points and converting them into workflows, driving measurable profitability.
Co-founded in 2025 by Shakeeb Hammad and Badr Aboulhosn, Zeqi focuses on making ecommerce teams extraordinarily productive while they focus on products. The platform promises to grow customer bases, supercharge average order value, and lock in client retention through AI-powered insights and automation.
Early pilot feedback indicates Zeqi saved operators hours weekly while doubling return on ad spend. The platform’s AI-native approach differs from bolt-on tools, offering integrated intelligence across the complete e-commerce operation.
12. Funch: Lunch Subscriptions That Don’t Waste Your Time
Dubai-based Funch secured $500,000 in pre-seed funding led by AngelSpark, with participation from angel investors including Mostafa Kandil (Swvl founder). Co-founded in 2025 by Ahmad A. and Ghada Zanaty, Funch offers AI-powered lunch subscriptions at AED 19 per meal.
The platform eliminates lunch decision fatigue through flexible confirmation systems, reducing waste. Users set preferences, receive meals daily, and skip, pause, or cancel anytime. Funch’s AI optimises routes and menus, delivering with 99.8% accuracy.
The funding will build integrated lunch infrastructure across the region, targeting one million meals by Q2 2026. Funch addresses the gap between delivery apps charging high fees and meal prep requiring too much time from professionals.
13. Kingpin: B2B Revenue Engine Replaces Fragmented Tools
Dubai-based Kingpin raised $3.5 million in seed funding led by Infinity Ventures, Red Swan Ventures, mu ventures, COTU Ventures, and Outliers Venture Capital, with support from Hub71. Founded in 2021 by Harsh Sajnani and Guilherme Soares, Kingpin provides an AI revenue engine for B2B retail.
The platform unifies finding buyers, reaching them with context, and converting deals into fulfilment. Over 500 sales teams use Kingpin, eliminating fragmented systems across prospecting, outreach, and order execution.
The funding will scale engineering and product teams, deepen AI capabilities, and expand into Europe and North America. Kingpin’s clients report 15%+ revenue expansion from existing retailers, new revenue from net-new retailers, and faster order processing.
14. Oqood: Legal Teams Get AI-Powered Workspace
Abu Dhabi-based Oqood, founded by Khaled Al Rashed, provides an AI-powered workspace for legal teams to search, draft, analyse, and collaborate. Founded in 2023, the company raised $1 million in seed funding in November 2025, following an earlier pre-seed round.
The platform serves MENA legal professionals with tools designed for regional legal systems, languages, and workflows. Oqood sponsored the Arab Lawyers Forum, demonstrating a commitment to advancing innovation within legal communities.
Oqood addresses the digitalisation gap in regional legal work, where firms still rely heavily on manual processes. The platform’s AI capabilities help lawyers manage documents, deliver client work efficiently, and embrace digital transformation securely.
15. Nuxera AI: Medical Documentation Becomes Effortless
Riyadh-based Nuxera AI, co-founded by Amin Elhemaily and Nada Hassan, redefines healthcare through AI technology, empowering doctors and healthcare providers. The company offers SERA AI, an ambient scribing solution that captures clinical conversations and generates structured medical notes automatically.
Founded in 2024, Nuxera AI supports Arabic, English, and Urdu, understanding regional dialects including Najdi, Hijazi, and Southern Saudi accents. The platform achieves 99.9% documentation accuracy while freeing doctors to focus on patients instead of screens.
The Saudi AI healthcare market reached $189.6 million in 2025 and is projected to exceed $800 million by 2030. Nuxera AI positions itself at the centre of this transformation, addressing physician burnout from administrative burdens while improving patient care quality.
16. Mastiṣka: Sovereign AI Compute Infrastructure
UAE-based Mastiṣka builds sovereign AI compute infrastructure, developing next-generation AI GPUs for everyone. Founded in 2024, the company aims to democratize AI compute access through custom hardware solutions.
Founder Suresh Sugumar earned recognition in MSN’s Top 10 AI Entrepreneurs Making an Impact in 2025.
The company’s focus on sovereign compute infrastructure aligns with regional priorities around data sovereignty and local AI capability development, positioning Mastiṣka to serve governments and enterprises requiring compute power under regional control.
Together, these companies aren’t experimenting with intelligence at the edges of products. They’re embedding it into compute, procurement, commerce, healthcare, legal work, logistics, and global employment infrastructure.
What’s most notable is not the ambition, but the precision. These founders are solving problems that demand deep local context while producing systems robust enough to compete internationally. That combination is rare, and it’s becoming a regional signature.
If you’re watching where durable technology is being built, this is no longer a region to monitor. It’s one to study.
