Saudi Arabia’s Metafare has closed its first funding round at $1 million, backed by Harmonix Ventures and a group of regional family offices, as the startup looks to scale its virtual reality and AI-driven healthcare platform across the Kingdom and wider Gulf markets.
Founded in 2025 by Ibrahim Almaghlouth, Metafare builds digital health experiences powered by VR and AI, designed to deliver interactive, remote health sessions that eliminate the need for traditional clinic visits.
Immersive Health in 15 Minutes
The core product is deliberately accessible. Metafare delivers clinically backed virtual reality fitness sessions that employees, patients, and everyday users can access in 15 minutes from anywhere. The sessions span fitness, meditation, and cognitive behavioural therapy, combining immersive technology with AI-driven behavioural models to personalise the experience for each user.
Despite being less than a year old, the company has logged meaningful early traction. Since its launch in 2025, Metafare has delivered over 3,000 immersive wellness experiences across diverse formats and user groups, achieving a 95% user satisfaction rate, and has forged strategic partnerships with healthcare providers and corporate entities.
Use of Funds
The funding will support Metafare’s plans to expand its presence in Saudi Arabia, develop its AI-powered personalisation technologies, grow its health content library, and gradually enter wider Gulf markets. The phased GCC expansion strategy targets markets with similar healthcare consumption patterns and demographics to the Kingdom.
Why It Matters
Metafare is entering a healthtech market that is actively being reshaped by government policy and shifting consumer behaviour. Saudi Arabia’s Vision 2030 framework has placed digital health and preventive care at the centre of its healthcare transformation agenda, with increasing emphasis on technology-enabled delivery models that reduce dependence on physical infrastructure.
Metafare operates at the intersection of digital therapeutics, wellness platforms, and immersive technology, a segment that reflects a growing emphasis on preventive care, engagement-led interventions, and scalable delivery mechanisms.
The VR wellness model also aligns with a corporate demand angle. As employers in the region invest more in workforce wellbeing programmes, a platform that delivers structured 15-minute health sessions without requiring facility access has an obvious B2B application, and it is one Metafare appears to already be pursuing through its early healthcare and corporate partnerships.
The $1 million seed is a modest raise by regional standards, but as a first-round validation of an immersive healthtech concept, it signals that investors are prepared to back the bet that VR has a practical role to play in everyday wellness.
