First Abu Dhabi Bank (FAB), the UAE’s largest bank with $376 billion in assets, has signed a contract with Presight AI to deploy advanced artificial intelligence across its operations. The deal brings G42’s AI subsidiary into FAB’s core banking functions to enhance customer targeting and optimize branch networks.
The partnership builds on successful pilot programs that demonstrated clear impact. Both companies are now expanding their collaboration to embed AI across client engagement, credit assessment, and strategic planning functions.
Smart Analytics Drive Customer Acquisition
Presight will integrate economic data, sector information, and company profiles into AI-powered platforms. These systems will help FAB identify high-potential corporate and institutional clients through ranked opportunity lists and heat maps.
The technology gives relationship managers precise tools to focus on companies with the strongest conversion potential. This approach improves speed and accuracy across FAB’s commercial teams.
“The platforms delivered so far are already enhancing decision-making and enabling our teams to serve clients with greater precision,” said Hana Al Rostamani, FAB’s Group Chief Executive Officer.
Branch Network Gets AI-Powered Optimization
The deal includes geospatial and econometric analysis to optimise FAB’s branch and ATM network. Presight will analyse customer demand patterns and trade flows to inform strategic decisions about network coverage.
This analysis helps reduce costs while ensuring physical infrastructure matches evolving customer needs across FAB’s 20-plus markets globally.
Presight Builds Banking Empire
The FAB deal is another major win for Presight in the financial sector. The company has secured several high-profile partnerships throughout 2025.
Recently, Presight signed a memorandum of understanding with HSBC UAE to deploy AI solutions across risk, compliance, and client acquisition. The company also partnered with the UAE Central Bank to develop critical financial market infrastructure.
Most notably, Presight launched a joint venture with the UAE Central Bank to support the country’s Financial Infrastructure Transformation program.
Thomas Pramotedham, Presight’s Chief Executive Officer, said the FAB partnership demonstrates “how applied intelligence can transform decision-making and set a new standard for innovation in the financial services sector.”
UAE Banks Accelerate AI Adoption
The partnership reflects the UAE banking sector’s push to capitalise on digital investments and embed AI across operations. AI adoption in the UAE has reached 59.4% among the working population, according to recent data.
FAB maintains credit ratings of Aa3/AA-/AA- from major agencies and ranks in the top 6% of banks globally in ESG scores. The bank’s comprehensive digital transformation strategy includes partnerships with Microsoft and Oracle.
The UAE banking sector has invested heavily in data platforms and advanced analytics as banks move beyond pilot projects to production AI deployments in 2025.
Applied Intelligence Framework Expands
Presight’s Applied Intelligence framework supports FAB across two priority areas: growth intelligence systems and resource planning analytics.
The growth intelligence platform uses multi-source data to enable precise client identification and engagement. Resource planning capabilities apply advanced analysis to inform strategic decisions about infrastructure placement.
Both organisations plan to deepen their collaboration across FAB’s ecosystem. The partnership positions FAB as a forward-looking institution capable of harnessing AI at scale while supporting the UAE’s ambition to become a global hub for intelligent banking innovation.
FAB holds total assets of AED 1.38 trillion as of September 2025 and operates across more than 20 markets worldwide. The bank’s partnership with Presight builds on existing technology collaborations and reflects the institution’s commitment to responsible AI adoption.
