Taager, a leading social e-commerce platform in MENA, has successfully raised $6.75 million in a Pre-Series B funding round, led by Norrsken22, an Africa-focused tech growth fund. The oversubscribed round also saw participation from Endeavor Catalyst, Beltone VC, 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
This fresh investment will fuel Taager’s expansion across the Middle East, enabling the company to strengthen its data-driven platform, expand product offerings, and enhance its technology team.
Social E-Commerce: A Fast-Growing Market in MENA
Social e-commerce, the practice of buying and selling products directly through social media platforms has evolved into a dominant retail model, integrating consumer engagement with seamless purchasing.
- Global social e-commerce revenue is projected to hit $2.5 trillion by 2025.
- In MENA, the market has already exceeded $14 billion, accounting for 30% of all e-commerce transactions.
- Unlike traditional e-commerce, social commerce thrives on trust, product relevance, and high social media adoption rates in the region.
Despite its massive potential, social sellers in MENA face challenges such as:
- Complex supply chains
- Limited capital access
- Difficulty scaling beyond local markets
- Lack of data and analytics for business optimization
How Taager is Solving These Challenges
Taager provides an end-to-end platform that enables social sellers to launch and scale their businesses seamlessly. Key features include:
- Trending product catalog: Access to in-demand inventory.
- AI-driven pricing and marketing insights: Helping sellers maximize profits.
- Integrated logistics solutions: Streamlining shipping and delivery.
- Embedded financing: Supporting sellers in purchasing inventory.
- Multi-market payment collection: Expanding reach across diverse consumer bases.
Taager enhances merchant success through intelligent product bundling, customer segmentation, and delivery rate predictions, leveraging machine learning and generative AI.
Taager’s Vision for Growth
Mohamed Elhorishy, Co-founder and CEO of Taager, shared his excitement about the company’s mission:
“Our mission is to enable absolutely anyone to start and scale a profitable social e-commerce business. We empower women, young people, low-income earners – and in a way that is sustainable for both us and them. Taager has on average increased profitability of their merchants by 2.5x. We’re extremely proud that Taager has transformed the lives of our social sellers. This platform has helped thousands of people to achieve a stable income, secure financial independence, and pay off debts.”
Since its inception, Taager has supported over 45,000 social sellers, providing them with the tools and resources needed to grow their businesses.
The latest funding will enable further product expansion, stronger data insights, and a larger skilled workforce, allowing Taager to scale its operations and enhance merchant profitability.
Investor Confidence in Taager’s Future
Nivesh Pather, Principal at Norrsken22, highlighted Taager’s impact on MENA’s e-commerce future:
“Taager is redefining e-commerce in the MENA region by empowering thousands of entrepreneurs with the tools, insights, and infrastructure to build and scale their businesses. This team has been exceptional in being able to successfully navigate scaling into multiple markets profitably, including Saudi Arabia. We are excited to be partnering with Mohamed and his team on Taager’s next phase of growth.”
Elhorishy emphasized that Taager has spent the past five years establishing social commerce fundamentals and is now ready for rapid expansion:
“We have refined the business, becoming more capital efficient, scalable, and improving our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years.”
Way Foward
Taager’s latest funding round reinforces its position as the leading social e-commerce enabler in MENA. By combining AI-driven technology, logistics, and financial tools, Taager empowers social sellers to build sustainable businesses.
With plans to scale rapidly, the company is set to redefine digital commerce in MENA, unlocking new opportunities for entrepreneurs and online merchants.
