• Home
  • Next Gen Gadgets for ME
  • Middle Eastern Startup Ecosystem
  • FutureTech in ME
  • Reports
  • Home
  • Next Gen Gadgets for ME
  • Middle Eastern Startup Ecosystem
  • FutureTech in ME
  • Reports
Home Reports

Saudi Arabia’s Creator Economy Skyrockets 32% in Q1 2025 with TikTok Leading the Surge

April 24, 2025
in Reports, Social Media
Reading Time: 3 mins read
Share on FacebookShare on Twitter

The digital creator space in Saudi Arabia is booming, growing by over 32% in the first quarter of 2025. According to a new report by Admitad and Stllr Network, the rise is being fuelled by influencer marketing, the explosion of user-generated content (UGC), and content-driven e-commerce.

You might also like

Tahweel Set to Transform UAE’s Recycling Sector With Digital Innovation

Google Pay Launches Across Saudi Arabia

InDrive Rolls Into Riyadh: A New Era for Ride-Hailing in Saudi Arabia

User-Generated Content Reshapes Brand Engagement

UGC is now at the core of how brands connect with consumers in Saudi Arabia. People trust real creators more than traditional ads, which is driving deeper engagement and more sales.

“The rise of user-generated content is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales.” said Mohannad Alzahrani, Cofounder and VP KSA of Stllr Network.

Alzahrani explained that the transformation goes beyond just numbers. Creators are becoming entrepreneurs, shaping industries with authentic and impactful content. He added that brands who recognize and invest in this shift are the ones who will define the future of digital interaction.

TikTok Dominates Platform Growth

TikTok leads the pack in influencer-driven activity, now reaching an estimated 88% of the Saudi population. Other social platforms are also seeing growth:

  • X (formerly Twitter) rose by 17%
  • Instagram increased 12%
  • Telegram grew by 10%

The most in-demand content categories among Saudi creators in 2025 include:

  • Beauty (+56%)
  • Lifestyle (+45.8%)
  • Fashion (+18.2%)
  • Technology (+10.6%)
  • Entertainment (+8.2%)
  • Food (+7%)
  • Fitness (+6.5%)
  • Parenting (+5%)
  • Gaming (+3.5%)

Influencers Fuel Rising Sales and Earnings

According to Admitad, an analysis of over 300,000 influencer-driven orders revealed a 15% increase in Gross Merchandise Value (GMV) and a 5% rise in total order volume for 2024.

The average order value from influencer links stands at $54, while influencer earnings are up 14% year-on-year.

More influencers are adopting performance-based models, with many shifting from fixed payments to hybrid deals that combine upfront fees and CPA (cost-per-action), a model that pays creators for real results like sales or sign-ups.

“The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts.” said Anna Gidirim, CEO of Admitad.

Gender Breakdown: Men Lead the Creator Scene

In terms of demographics, 63% of Saudi Arabia’s content creators are men, while women account for 37% of the creator base.

Tags: content creators SaudiCPA influencer modelinfluencer marketing Saudi Arabiasocial media commerce KSATikTok growth SaudiUGC in Saudi
Advertisement Advertisement Advertisement
ADVERTISEMENT
Previous Post

University of Birmingham Dubai Launches First AI PhD Programme During Dubai AI Week 2025

Next Post

e& UAE Deploys AI-Powered Drones for Cell Tower Inspections

Recommended For You

Tahweel Set to Transform UAE’s Recycling Sector With Digital Innovation
Reports

Tahweel Set to Transform UAE’s Recycling Sector With Digital Innovation

by Kingsley Okeke
September 20, 2025
0

The United Arab Emirates has launched Tahweel, the country’s first national digital marketplace for recyclable materials. Developed by the Ministry of Climate Change and Environment in partnership with BEEAH Group,...

Read moreDetails
Google Pay Launches Across Saudi Arabia

Google Pay Launches Across Saudi Arabia

September 17, 2025
InDrive Rolls Into Riyadh: A New Era for Ride-Hailing in Saudi Arabia

InDrive Rolls Into Riyadh: A New Era for Ride-Hailing in Saudi Arabia

September 17, 2025
du Concludes Envision 2025, Highlighting the UAE’s AI-Driven Digital Transformation

du Concludes Envision 2025, Highlighting the UAE’s AI-Driven Digital Transformation

September 16, 2025
How She Works: The Cultural Competence Playbook of Jennifer Mwangi, NHS Transformation Leader and Doctoral Researcher at the University of Bath

How She Works: The Cultural Competence Playbook of Jennifer Mwangi, NHS Transformation Leader and Doctoral Researcher at the University of Bath

September 13, 2025
Next Post

e& UAE Deploys AI-Powered Drones for Cell Tower Inspections

Humanoid Robots Make History, Complete First-Ever 21km Half-Marathon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Stories

  • Azad Abdullahi Launches Snoozify: A Free Chrome Extension That Lets You Snooze Tabs and Bring Them Back Later

    Azad Abdullahi Launches Snoozify: A Free Chrome Extension That Lets You Snooze Tabs and Bring Them Back Later

    0 shares
    Share 0 Tweet 0
  • Replit Raises $250M Series C at $3B Valuation and Launches Agent 3

    0 shares
    Share 0 Tweet 0
  • UAE PropTech Leader PRYPCO Raises Pre-Series A Funding from General Catalyst

    0 shares
    Share 0 Tweet 0
  • How She Works: The Cultural Competence Playbook of Jennifer Mwangi, NHS Transformation Leader and Doctoral Researcher at the University of Bath

    0 shares
    Share 0 Tweet 0
  • Spotify Launches Lossless Audio for Premium Subscribers

    0 shares
    Share 0 Tweet 0

Where the Middle East Tech Revolution Begins – Covering tech innovations, startups, and developments across the Middle East..​

Facebook X-twitter Instagram Linkedin

Get In Touch

United Arab Emirates (Dubai)

Email: Info@techsoma.net

Quick Links

Advertise on Techsoma

Publish your Articles

T & C

Privacy Policy

© 2025 — Techsoma Middle East. All Rights Reserved

Add New Playlist

No Result
View All Result

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?